Reply to: Terry Allison at terrysr@veretekk.com
Work at Home
Seven Business Goals of Social Media, and How to Get Started
Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Original article at Entrepreneur
By Teri Evans
Many business owners become overwhelmed when attempting to figure out how to use social media to grow their business. But they do not have to, according to Jason Falls, author and CEO of Louisville, Kentucky-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service.
In order to understand what you want to accomplish with social media, you first have to understand what is possible, Falls says. He encourages entrepreneurs to first identify one or more of these seven business goals for social media before even getting started:
1: Enhancing Brand Awareness
2: Protecting Your Reputation
3: Enhancing Your Public Relations
4: Extending Your Customer Service
5: Building a Community of Advocates
6: Facilitating Research and Development
7: Driving Sales and Leads
Falls shares examples of strategies business owners can use to achieve their social media goals.
It is not always about dollars. I think that is something people get caught up on when they start using social media, Falls says. They are like, Okay, I have got a Facebook page, a Twitter account and a blog, so where is the money? Well, you have got to figure out what you want to use social media for strategically and approach it like you would any other business (initiative).
And here is some community information for people who think outside the box. You will gain valuable information on a work at home business.
Work at home can happen for you, if you are motivated. Now, there is a work at home community that you can work with and gather as much information that you need to succeed. The community name is Tomorrow's Home Business social community and is located at this address http://tomorrowshomebusiness.ning.com.
In this work at home community, the business entrepreneur will be able to read blogs and watch videos for business, or just for pleasure. With a couple of RSS feeds coming to the main page, the entrepreneur can even stay informed of what is happening in the world. There is something here in this community for everyone.
Groups like the Maniac Marketers come in and post their blogs in the community, giving valuable information for their Health and Wellness businesses. If you would rather watch videos of the TriVita videos, you can do that, too. Or if you just want to hang out and relax, you can do that, too! There are many music videos like Johnny Cash, Waylon Jennings, Pink Floyd, Eric Clapton, and Seasick Steve! Or if you want to learn about handcrafts or see the equally oldest Ford antique car, a 1903 Model A Ford, you can do that, too! Or maybe you need an inspirational video clip! There are many choices of inspirational clips, such as Al Pacinos locker room speech in Any Given Sunday, or Mel Gibson as William Wallace motivating the Scottish men men before battle in Braveheart; or Sylvester Stalone as Rocky and how he motivates himself in the boxing ring, or even his inspirational conversation with his son, and who can forget those chants for Rudy in the movie Rudy!
When you become a member of Tomorrow's Home Business Social Community, there is a profile created just for you. You can use the standard set-up on your page. Or you can be as creative as you want to be. For an example check out my profile page at Terry Allisons Profile Page. I use my profile page as a dream-building tool. I have always wanted a Harley-Davidson motorcycle. I have learned to keep this dream in front of me.
A work at home communty for people wanting to find out more information on starting their own work at home business.
Posted by
Terry L. Allison, Sr., #13134349 1 Star
Independent TriVita Affiliate Member
Skype: allisonmarketinggroup
Phone: 859-858-9246
Creator of Tomorrows Home Business Social Community
| 
